After spending over a decade in NYC real estate marketing, Legally Addictive founder Laura Shafferman was suddenly laid off and bound by a non-compete clause that prohibited her from working with other firms. (Yes, you can get laid off and also held to such things!) Laura had lost her usual means to earn a living for a full year and was determined to take control over her future and not wait for that non-compete clause to expire. Fatefully, after making a batch of her favorite childhood cookies for a party, a friend suggested she come sell her amazing “cracker cookies” at a holiday market. After selling out in only a few hours, she knew they were a hit and a new business was born! She spent the next year learning the food business at night and during the day, worked as an in-house caterer. Eleven months later, a few stores in New York City agreed to carry Legally Addictive, including the flagship location of Dylan’s Candy Bar. At the time, Laura was making the cookies in the off-hours of a bakery in Brooklyn, often until well past midnight, and then delivering them around town on the subway and on foot.
Fast forward to almost four years later and Legally Addictive has now built their own production kitchen in Brooklyn, has a full-time baking staff and is carried in over 400 retailers and hotels in North America. Multiple stores in Canada, Japan, Turks & Caicos, the UK and Bermuda are also selling the signature hybrid cracker-cookie. A co-branded product partnership with Dylan’s Candy Bar launched in August 2017 which has been very popular. The company has been featured on Good Morning America, on FoodNetwork.com, Brit + Co., and in a Tastemade Spotlight video with over 10 million views. They were recently featured in a national segment in December 2019 on Fox & Friends for Small Business Saturday.